Case Study: Freepik

Freepik says goodbye to the chaos of group travel

Tech company Freepik, headquartered in Málaga, has become the most comprehensive AI suite for creating professional-quality visual content—and has experienced steady growth in recent years.

Today, Freepik employs 500 people across the globe and has three offices in Spain, the U.S., and Colombia. It also hosts the world’s largest event on generative AI in San Francisco. Naturally, such a fast-paced operation calls for agile, scalable travel management—exactly what this thriving scale-up was looking for.

Nearly 50% of time spent on travel management

Marta Sisí, Head of HR at Freepik, saw the problem clearly. With increasing needs to coordinate travel between offices, executive visits to headquarters, and large group trips for events and trainings, the challenges piled up:

Travel planning had become a bottleneck. Office Management was overloaded—half of their workday went into organizing travel. Critical weeks like the Summer and Christmas Parties required three people from Office and HR working full-time for two weeks just to keep up.

It wasn’t easy moving nearly 60 people from across Spain and abroad to Málaga headquarters, especially while accommodating individual booking preferences.

No visibility into trips or spending. Finance had a hard time tracking budgets by trip type or department, and those handling bookings had no way of knowing if they were overspending. When it came time to break down expenses for Finance, the process became unsustainable.

Travel safety was also an issue. There was no way to track who was traveling, where they were going, when they’d arrive, or their current location.

“We believe everyone should travel safely and with full support. We really needed better visibility and tracking.”

Marta Sisí, Head of HR at Freepik

“A constant frustration” for the team

Flight confirmations came through late, and bookings could be lost if not approved instantly. “It was impossible to send all the travel documents in one morning.”

The team relied on Office Management for everything—from booking across multiple platforms to adjusting itineraries and resolving issues with various vendors. All the manual work made business travel stressful and inefficient.

A faster, more autonomous way to travel

TravelPerk helped Freepik move from a manual, overburdened system to fast, simple, and automated travel management. Now, each employee can book the option that works best for them—within policy and without having to rely on Office Management.

“Before TravelPerk, it was chaos. Now people see what suits them, book it, it gets approved—and that’s it. It’s super convenient. Everyone’s happy.”

Marta Sisí , Head of HR at Freepik

They also maintained their hotel agreements within the platform, leveraged offers from top travel sites, and got access to exclusive TravelPerk rates.“Implementation was really easy, and we always had support,” says Marta. Setting up users was seamless, too, by simply connecting TravelPerk to their HR tool, Factorial, and automating the transfer of information between the two systems.

From chaos to saving “more than 80% of our time” on travel management

According to Marta, gone are the days of scattered bookings and tracking down invoices for Finance. Everything is centralized and automated on one platform. The team books instantly, knowing they’re within policy.

Thanks to TravelPerk’s group booking service, Freepik no longer spends 480 hours a year just organizing travel for two internal events. And there’s no need to use an agency—an option that’s costlier and less flexible.

“We had to get 51 people from different parts of Colombia on the same flight from Bogotá to Madrid. TravelPerk managed everything flawlessly. They found us a great airfare and took care of all the hotel room details.”

Marta Sisí , Head of HR at Freepik

Full visibility: finances in check, safer travel

Travel expenses can now be assigned to categories and departments, which makes budgeting easier. It’s all automated, with predefined spending limits. Office Management and HR are no longer solely responsible—every team sees how much they’re spending and on what.

Sustainability-wise, emissions reports are automatic—no more manual calculations.

And in terms of safety? It’s a win. With real-time tracking, Freepik always knows where travelers are. The system even flags when someone heads to the U.S. without medical insurance—so it can be arranged before any costly emergencies occur.

A smoother experience for 230 business travelers

Slack integration makes approvals easy—the system alerts the right person, who can approve immediately. “The feedback has been great. No one waits, no requests get lost.”

The team also enjoys more autonomy and a wider range of options for flights, hotels, car rentals, and trains. In particular, Freepik has noticed an increase in TravelPerk’s hotel inventory, with more variety in price and accommodation types.

And if something goes wrong, both travelers and managers can access 24/7 support—Freepik has already used it to request hotel refunds.

“Bottom line: we’ve saved a ton of time and automated our processes. Those are the real advantages of TravelPerk. And to think we weren’t sure—we said, ‘We don’t travel that much.’ But the impact has been obvious.”

Marta Sisí, Head of HR at Freepik